I craft social media strategy for creatives who’d rather be

making things.

Hands shaping clay on a pottery wheel, creating a ceramic bowl.
Hands shaping clay on a pottery wheel, creating a ceramic bowl.
Hands shaping clay on a pottery wheel, creating a ceramic bowl.
Hands shaping clay on a pottery wheel, creating a ceramic bowl.

I help designers, artists, & makers of all kinds build a social media presence.

Hands sewing grey fabric on a wooden work table with measuring tape and pattern pieces.
Hands sewing grey fabric on a wooden work table with measuring tape and pattern pieces.
Hands sewing grey fabric on a wooden work table with measuring tape and pattern pieces.
Hands sewing grey fabric on a wooden work table with measuring tape and pattern pieces.

You make beautiful work...

You make beautiful work...

You make beautiful work...

let's help people find it!

I’m guessing you didn't start your creative business to become a content creator. You started it because you love your craft, and you're great at it.

But visibility matters. The right people need to discover you and the beautiful things you create, and that doesn't (usually) happen by accident.

You need a social media strategy that fits your business, feels authentic to you, and is designed to help you reach your goals.

Here's how I can help

Here's how I can help

Social Media Strategy

Get clear on what to say and why. We'll figure out your tone of voice and create content pillars that support what you want to achieve.

Launch Content Planning

Start strong with a strategic launch plan. We'll establish your content themes, I'll create a calendar for your first month, and I'll show you what your tone of voice looks like in practice.

Ongoing Clarity Sessions

Stay focused with monthly check-in calls. We can review your content before publishing, discuss your ideas, and get your questions answered so you can keep moving forward.

Social Media Strategy

Get clear on what to say and why. We'll figure out your tone of voice and create content pillars that support what you want to achieve.

Launch Content Planning

Start strong with a strategic launch plan. We'll establish your content themes, I'll create a calendar for your first month, and I'll show you what your tone of voice looks like in practice.

Ongoing Clarity Sessions

Stay focused with monthly check-in calls. We can review your content before publishing, discuss your ideas, and get your questions answered so you can keep moving forward.

Social Media Strategy

Get clear on what to say and why. We'll figure out your tone of voice and create content pillars that support what you want to achieve.

Launch Content Planning

Start strong with a strategic launch plan. We'll establish your content themes, I'll create a calendar for your first month, and I'll show you what your tone of voice looks like in practice.

Ongoing Clarity Sessions

Stay focused with monthly check-in calls. We can review your content before publishing, discuss your ideas, and get your questions answered so you can keep moving forward.

Hi, I'm Francesca

I love helping creative people figure out their social media strategy, because I know what it's like to be great at your craft and still struggle to promote your work. 

Before I became a social media strategist, I had my own artisan jewelry business, designing and selling handcrafted jewelry at local markets in Italy. I did everything myself, including my own promotion, for 7 years - and it was exhausting.

Here’s what I would tell myself back then, and what you deserve to hear, too: You don’t have to do everything yourself!

Focus on your craft, and let me handle the strategy. I bring an artisan's eye for beauty and a strategist's clarity about how to get your work seen.

Francesca Introvaia, social media strategist, seated in a light-filled space wearing a blue patterned dress.
Francesca Introvaia, social media strategist, seated in a light-filled space wearing a blue patterned dress.
Francesca Introvaia, social media strategist, seated in a light-filled space wearing a blue patterned dress.
Francesca Introvaia, social media strategist, seated in a light-filled space wearing a blue patterned dress.

I was so overwhelmed by the idea of doing social media for my design business, and Francesca has been incredibly helpful. The launch strategy she created for me is clear, detailed, and super specific to me and my goals. It has made creating content way easier because I have a plan to follow.

Alissa F.

Artist's workspace with paint brushes in jars and canvas with abstract painting in teal, peach, and cream tones.

Let's build your strategy together

Even if you’re not sure yet, just reach out! I’d love to help you craft an approach to social media that really works for you.

© 2026 Francesca Introvaia.

Website by Bright & Sharp Design Co.

© 2026 Francesca Introvaia.

Website by Bright & Sharp Design Co.

© 2026 Francesca Introvaia.

Website by Bright & Sharp Design Co.