I'm a strategist, but I was a maker first
(and I always will be).
I had my own artisan jewelry business for 7 years. I designed and crafted every piece by hand and sold them at local markets. I loved the making part, but the marketing part was always a challenge.
There’s a lot of questionable marketing advice out there...
“You should be posting every day; multiple times a day is best, actually. And you need to keep up with trends more if you want to stay relevant. Don’t worry if it feels fake. You want engagement, right?”
Here’s what I believe: It is absolutely possible to show up authentically and get engagement in a way that serves your business and helps you reach your goals. It’s also possible to have a successful social media approach without posting every single day.
My approach is made for
Social media doesn't have to be fast or reactive to work. You need clarity about who you're trying to reach, what you want them to do, and a plan you can actually stick with.
I’ll never ask you to compromise your aesthetic for engagement, or tell you to follow trends that don't fit your brand. I won't give you a generic strategy that could work for anyone, because your business isn't generic. And I understand that you don’t have infinite time and energy for self-promotion and content creation.
I'm a creative at heart.
I love to knit, sew, and do DIY projects. I've studied art history, cultural preservation, goldsmithing, and most recently, social media marketing. All of my experiences have led me here.
I’m from Italy, but I’ve been living in Berlin since 2019, so I speak Italian, English, and German. I love to cook, dance, cuddle my cats, and get out in nature when Berlin weather permits.
Creativity is my life force...I don’t know who I would be without it.
Let's talk!
If you're a designer, artist, or maker who wants to be more visible online, I think we'd work well together, and I'd love to hear from you.